McCaffrey, Tony; Pearson, Jim. Find Innovation Where You Least Expect it. Harvard Business Review December, 2015.
This article identifies the need for everyone in the organization to be able to identify innovative ways to approach solutions. It demonstrates that individuals frequently are limited in their ability to innovative because of cognitive biases related to; functional fixedness – seeing a common object and screening out awareness of features, design fixation – individuals fixated on features of the current design, and goal fixedness – framing a problem narrows people’s thinking. It is important that the barriers to innovative thinking be removed and individuals are able to focus on visualizing innovative thinking. The organization must demonstrate a support for and openness to change the environment so that it is conducive for innovative thinking. The leadership must work to continuously introduce new ways of thinking and collaborating that will drive new ideas and new solutions. Everyone within the organization must be actively challenging the way things are being done and pushing for new and better ways of overcoming the cognitive traps that exist.
This source is credible based on the many years of investigation of how innovative designs can be built by harnessing the power of the commonly overlooked. It demonstrates that in order to differentiate the products and services of the organization leadership must learn how to ensure individuals know how to break down the barriers that face them in order to innovate.
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Business strategist and founder of IMPACTinsights.